My ice cream personality

CHUNKY MONKEY!

You scored 77% SWEET, 77% CHUNKY, and 77% UNIQUE!
banana ice cream with fudge chunks & walnuts



Frankly, you are nuts and you don't give a damn! You've got it all- you're a loving, caring person who enjoys getting wild & crazy and has a mind completely open to new experiences. You are a barrel of laughs and always up to something. You could probably stand to tone it down some and get your head out of the clouds, but there's nothing wrong with livin' it up now and then, and you certainly do!

My test tracked three variables. How you compared to other people your age and gender.

You tested higher than 62% on SWEET
You tested higher than 83% on CHUNKY
You tested higher than 87% on UNIQUE

The Ben & Jerry's Ice cream Flavour Test on OK! Cupid

as always,
jasmine

McSpin Part Two

A McSpin script:

Perhaps as a weird sort of penance for what they've done for world cuisine, the McCorporation announced that their North East US outlets will serve fair trade coffee, according to a story in the Boston Herald.

They're doing this for the benefit of caffeine-addicted commuters who want good-tasting (and cheapish) coffee.

It sounds as if they just realized that their regular coffee tastes pretty gross.

And if McD's becomes known for selling slurpable coffee, grown by farmers who can afford to feed their families, people will abandon pouring their own coffee or toasting their own Eggos.

And it sounds as if they're hoping that Newman's Own Organics Blend, will bolster positive public opinion...you know, if you hang out with the cool kids, you become cool...but in this case it's if you hang out with people who are trying to do some good, you are then seen as a do-gooder, regardless of all the other stuff you do.

Did I mention that this was printed three days after the McAnnouncement about printing nutritional facts on food wrappers and four days after announcing to the world that not being able to trace more than 80 per cent of their burger meat to the individual cow would make people feel better about feeding their kids stuff that they probably shouldn't be eating in any great quantity?


as always,
jasmine

tags: fair trade coffee McDonald's

More fast food fuferah

Not quite as good as McDonald's (ahem) well thought out PR campaign, but still egg on the face of a major fast food chain.

Wendy's teamed up with TSN for the Wendy's Kick For a Million promotion and Brian Diesbourg's entry was selected from the gajillions of ballots for a shot to successfully kick a field goal and win $1 million.

And good for Brian--he did it. No small feat whatsoever. And from what I was told, and read in various reports, it was a nailbiter: missing the first few kicks but he did it when it counted. Yea for him (really -- no sarcasm -- I know I couldn't do it). Twenty-five years old and a millionaire. BCE (the parental unit to TSN) even sent out a media release about it.

This was meant to be a happy, make your insides as gooey as Wendy's Bacon Mushroom Melts on their trademark square patties.

But according to contest rules and regulations, the purveyors of the Official Hamburger of the CFL isn't really giving Mr. Diesbourg $1 million. They are giving him annuity that pays out $25K/yr for four decades...should he live that long, he'll be 65ish when the final cheque is cashed.

People are all up in arms about this.

I don't know why. Really. I mean, it was clearly stated in the rules and online promo info that if the selected one were successful, he/she/it would wait an awfully long time before collecting the last payment. But, you know, when you keep saying "kick for a million" people expect the winner to get the money all at once...or at least within the next quarter-century. People were so upset they were actually staged a mini-boycott of the fast food chain last Friday.

Of course, Wendy's is currently looking like the Biggie-Sized heartless corporate giant because they aren't budging on contest rules.

Mr. Diesbourg is a very gracious winner--he doesn't seem to be bothered at all by this. He's just thrilled he did it and he's got a nice income supplement for the rest of his working days *and* a CFL team is interested in him.

It's obvious Wendy's never suspected anyone would successfully kick the fieldgoal, otherwise why would they choose such a lame way to do the payout? It's also obvious that they never figured out that people actually read and report info in media releases. Gee...no wonder Canadian Press has deemed it a PR nightmare.

Maybe this will teach the Marketing and PR gang: assume the contest will be won; assume the fans care.


as always,
jasmine

tags: square hamburgers TSN Wendy's