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02 November 2005

McSpin Part Two



A
McSpin script:

Perhaps as a weird sort of penance for what they've done for world cuisine, the McCorporation announced that their North East US outlets will serve fair trade coffee, according to a
story in the Boston Herald.

They're doing this for the benefit of caffeine-addicted commuters who want good-tasting (and cheapish) coffee.

It sounds as if they just realized that their regular coffee tastes pretty gross.

And if McD's becomes known for selling slurpable coffee, grown by farmers who can afford to feed their families, people will abandon pouring their own coffee or toasting their own Eggos.

And it sounds as if they're hoping that Newman's Own Organics Blend, will bolster positive public opinion...you know, if you hang out with the cool kids, you become cool...but in this case it's if you hang out with people who are trying to do some good, you are then seen as a do-gooder, regardless of all the other stuff you do.

Did I mention that this was printed three days after the McAnnouncement about printing nutritional facts on food wrappers and four days after announcing to the world that not being able to trace more than 80 per cent of their burger meat to the individual cow would make people feel better about feeding their kids stuff that they probably shouldn't be eating in any great quantity?


as always,
jasmine

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1 comment:

  1. Do you know about Another Subcontinent? I think you would enjoy their food forums. Much better than the India food forum on eGullet. By the way, eGullet is very corrupt. They have a long history of censoring people and randomly banning them. The India forum there was very good before the owners of the site alienated everyone.

    Another Subcontinent's General Food forum

    ReplyDelete

Thanks for stopping by.

I love visitor reactions but not anonymous notes, comments which went one round too many on the spin cycle, part of an inflammatory campaign, or those best left for the compost heap. And yes, comments left by "content marketers" are spam, in my eyes and will be dealt with accordingly.

The recipes I post have worked for me, but if you've had problems, I'll do my best to help. Attacks based on results because you've not followed what I've posted (changed ingredients, cooking methods and/or quantities) won't be posted.

In other words: be kind or constructive, not libellous or smarmy.